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WADO is owned and operated by Univision Radio, which is a radio station licensed to New York City. Although it broadcasts a Spanish-language news-talk format, its transmitters are located in Carlstadt, New Jersey. When this station was launched as WGL on January 30, 1927, it was owned by the International Broadcasting Corporation. In May 1927, WGL was the first station to protest the frequency allocations of the Federal Radio Commission. Despite authorizing to move to 1170 AM, it wanted to go to 720, occupied by WOR. Both stations went to court, with WOR eventually winning the case when WOR was awarded the 710 frequency.


WGL moved to 1020 AM and shared time with Paterson station, WODA finally in June 1927. And studio manager Charles Isaacson announced one of the city's first attempts at local news coverage in August 1927. WGL changed calls to WOV and was sold to Sicilian-born importer John Iraci on September 16, 1928. When it was sold to Bartell Broadcasters, at which time the station call letters were changed to WADO the station was owned by WOV Broadcasting until 1959. WADO broadcast Top 40 and R&B music during the day. Some Spanish programming was run on weekends by 1962.


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